What the heck is branding?

If you’ve ever found the subject of promotional branding needlessly complex and confusing, read Sara Reinke’s blog on the Wet Noodle Posse today. It’s simple and clear-cut. Sara is a fellow Zebra Debut author. Her vampire series, The Brethren, has a great concept — forget everything you know about vampires. I’ll come back later and put the cover up, because for some reason, WordPress is not giving me that option right now. But you can see all the pretty pictures on the blog, so go there. I’m jealous of her covers.

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